§ Common questions

Things founders ask before an engagement.

If yours isn't here, the diagnostic call is free — we'd rather answer it directly. Most calls run thirty minutes and end with a clear yes or no on fit, including a pointer to someone outside Bayshore if we're not the right firm.

Fit & stage.

If you're past these questions and want a faster answer, just book the call.

What stage of company do you typically work with?

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Most engagements are seed through Series C, with a heavy concentration at Series A and B — the stages where founder-led sales has hit a ceiling and the team needs a real motion. We'll also take on later-stage work for specific deal sprints or RevOps fixes, but rarely full rebuilds.

Are you a fit for non-healthcare companies?

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No. Bayshore is exclusively healthcare. The reason we move fast for our clients is fifteen years of buyer-side scar tissue across IDNs, plans, post-acute, VBC, and AI-native digital health. That edge disappears immediately if we're ramping on your category — so we don't.

We're pre-revenue. Is it too early?

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Often the right time, actually — pre-revenue is when ICP, positioning, and procurement design are easiest to fix. We typically run a project-based GTM advisory or AI-native GTM design engagement at this stage rather than a fractional BD retainer.

We already have a VP Sales. Can you still help?

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Yes — usually as a project (deal sprint, RevOps, or healthcare GTM advisory) rather than a retainer. We won't do anything that undercuts your VP. The most common pattern: a VP wants outside help on a specific buyer or procurement cycle and we run alongside, not over.

What kinds of products fit best?

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Software, AI/agentic platforms, virtual care, care-in-the-home, clinical workforce, employer-benefit, and value-based-care contracting infrastructure. We've also done payer-pursuit work for diagnostics and devices, but that's less of our daily diet.

Engaging us.

The mechanics of starting, scoping, and stopping.

How fast can we start?

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Diagnostic engagements typically kick off within two weeks of contract. Full embedded rebuilds are usually a 3–4 week ramp. We hold one engagement slot open per quarter for time-sensitive deal sprints — ask if you're chasing a specific procurement deadline.

Will you sign an NDA before the diagnostic call?

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Yes. We'll also send you a one-pager on the firm, references from three founders we've worked with, and a sample diagnostic deliverable so you know exactly what you're buying.

What does the first call actually cover?

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Thirty minutes. We listen for the first ten — what you're trying to do, what's stuck, what you've already tried. The middle ten is us being honest about whether we've solved a similar shape of problem and how. The last ten is a clear yes/no on fit, plus what an engagement would look like if it's a yes (or who else we'd point you toward if it isn't).

Do you do exclusivity / non-competes by category?

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Limited carve-outs only. Because we cap at two engagements at a time, true conflicts are rare — but for direct buyer-overlap situations we'll write a written carve-out for the duration of the retainer. We won't agree to category-wide exclusivity beyond that.

Pricing & terms.

No surprise on the invoice. The shape is always the same.

How do you price?

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Project work is fixed-fee against scope. Fractional retainers are monthly with a 12-month minimum. Deal sprints are flat-fee plus a closed-won kicker. Pricing tracks roughly to the cost of one VP Sales hire — we're explicitly cheaper than the wrong full-time hire, and explicitly more expensive than a junior consultant.

Do you take equity in lieu of cash?

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For early-stage retainers, sometimes — typically a hybrid of cash and warrant coverage. We're operators with conviction, not a fund, so we'll only do this when we'd be willing to write a check ourselves.

What's the closed-won kicker on deal sprints?

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A defined percentage of contract ACV, capped, and paid only on actually-signed deals during the sprint window. The intent is alignment, not a windfall — we want a portion of our fee tied to whether we actually closed it. Specifics get negotiated by deal size.

What if it's not working?

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We do a thirty-day no-questions-asked exit on every engagement. If we're not earning it, you shouldn't keep paying for it — and we'd rather know early so we can refer you somewhere better suited.

Are travel and expenses included?

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Yes for retainers — domestic travel for kickoffs, key pursuits, exec-sponsor meetings, and board prep is rolled in. For project work and sprints, we either include a fixed travel budget in scope or pass through at cost; you choose.

How we work.

What it actually looks like once we sign.

Where are you based and do you travel?

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Tampa, with regular travel. We travel for material moments — kickoffs, key pursuits, exec-sponsor meetings, board prep — and we work remotely with your team the rest of the time. Travel is included in retainer pricing.

Will Adam or Mike actually show up, or is it associates?

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Adam or Mike, personally. There are no associates. The same person who pitches you closes alongside your team. The trade-off is we cap engagements at two at a time — see the team page for why.

How do you measure success?

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Every engagement has 3–5 written success metrics scoped at week zero. Always quantitative, always pulled from your system of record (CRM, board reporting), and always a mix of leading indicators (pipeline coverage, stage-conversion) and trailing ones (closed-won, cycle time, ramp-to-quota).

Do you guarantee outcomes?

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Honest answer: no — anyone who guarantees enterprise B2B sales outcomes is selling something else. We do guarantee process: defined success metrics, a 30-day no-questions exit, transparent pipeline reviews, and the closed-won kicker on sprints. If we're not moving the metrics, the misalignment is by design our problem.

What's the handoff like at the end?

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A written final playbook, a working CRM and forecast model, a hiring scorecard for the team you're keeping, and a board-update narrative that summarizes the engagement. Plus thirty days of "as-needed" Slack access post-handoff for follow-up questions, included.

Question not answered above?

Email us, or just book the diagnostic call directly — we'd rather answer the specific version of the question than write a generic one.

Book the diagnostic → Email us
→ Email

hello@bayshore.health

For diagnostic calls, references, or specific deal-sprint inquiries.

→ Based in

Tampa, FL

Where the practice is anchored. We travel for kickoffs, key pursuits, and exec-sponsor meetings — wherever the deal is.

→ Diagnostic call

30 minutes. No deck.

The first call ends with a clear yes or no on fit. We'll send references and a sample deliverable beforehand if it helps.

Bayshore
Health
/
palm
A boutique healthcare BD and revenue advisory. Operators, not consultants. Tampa & San Francisco. Booking Q3 2026 engagements.

Practice

Sales strategy Fractional BD GTM advisory Deal sprint RevOps AI-native GTM

Company

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Connect

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